A family business with a passion
We are H. Star, a family business with a passion since 1982. Founded by Henny Star and continued by his four sons since 2013: Gerben, Leon, Henny Jr and Wijnand. They run the company together, each from their own specialist area.
With a team of over 100 employees, we continuously work to support our customers in the procurement and logistic processing of fresh flowers and plants.
Reliability, the personal touch and customer focus are key in our company, right from the start in 1982.
How it all started
Henny Star Senior started the company over 40 years ago. As a young boy, he could always be found among the flowers. At the age of 32, as the father of five young children and with a good job at his then employer, he took the plunge and started buying flowers for “line drivers” or “Flying Dutchmen” (a Dutch term for people who drive a fixed route and sell flowers and plants from their van).
”When there were several auction clocks at the same time, the line drivers literally had to run from clock to clock in different locations to buy products. I saw that as an opportunity.” – Henny Senior
Multiple developments and more than 40 years later, H. Star has grown into an international flower wholesaler, with locations in Naaldwijk and Rijnsburg.
The next generation
In 2013, founder Henny Star Senior confidently handed the family business over to his four sons Gerben, Leon, Henny Jr and Wijnand. From a young age, they grew up surrounded by the business and the flower industry and have always played an active part in both. Using their individual areas of expertise – from financial to commercial to IT and product knowledge – they are continuing the family line of reliability and professionalism. With the team, they work to continue the development and growth of H. Star.
Growing towards the future
Every day, we focus on developing and improving our capacities. Modern software and the right expertise ensure efficient and innovative operations. We always look towards the future. We actively respond to relevant market trends and are always open to innovative ideas. Our goal is to continue being pioneers. This allows us to grow towards a future full of opportunities and challenges.
