Day fresh, direct and engaged: your partner in flowers and plants.

We are H. Star

Your wholesale partner in flowers & plants
Every day, we buy the best products for wholesalers, independent flower trucks, garden centres and larger florists throughout Europe.

A family business with a passion
As a family business, we are proud of our team and committed to working together to serve you, our customers. We believe in a flourishing partnership that goes beyond trade alone.

Customer-centric procurement
Based on many years of experience, we are familiar with the trends in the market.
We procure the right products that are a perfect fit for your requirements and for your customers’ wishes.

The power of personal contact
We are committed to building personal relationships with our customers. Our enthusiastic team is happy to help you and works closely with you and our growers.

"Customer-centric procurement and always looking for the best deals"

Every day direct from the grower or auction clock

Every day, our procurement team focuses prepares the best range of products for our customers with due care, focus and attention. They conduct in-person visual inspections first thing in the morning. In addition to buying products via several auctions, most are procured directly from growers.

A household name for over 40 years

H. Star was founded by Henny Star Sr in 1982. The core values our father used to start his business are still the key theme in the company. Reliability, the personal touch and customer focus are the core values in maintaining a long-term relationship with our customers. Our team of over 100 employees is fully committed to these core values.

We are H. Star

Interested in partnering with us?

Want to find out how we can benefit each other?
Contact us via the form!